Could significantly skew your understanding of your customer base.

https://www.zdnet.com/article/ai-agents-may-soon-surpass-people-as-primary-application-users/

AI agents may soon surpass people as primary application users

Tomorrow's application users may look quite different than what we know today -- and we're not just talking about more GenZers. Many users may actually be autonomous AI agents.   

That's the word from a new set of predictions for the decade ahead issued by Accenture, which highlights how our future is being shaped by AI-powered autonomy. By 2030, agents -- not people -- will be the "primary users of most enterprises' internal digital systems," the study's co-authors state. By 2032, "interacting with agents surpasses apps in average consumer time spent on smart devices."