Saturday, September 21, 2024

Introduction of new technologies often requires a change to processes. I wonder if AI can predict how that will work. If McDonald’s was looking for savings will they settle for increased revenue?

https://www.cnn.com/2024/09/20/business/self-service-kiosks-mcdonalds-shake-shack/index.html

McDonald’s touchscreen kiosks were feared as job killers. Instead, something surprising happened

McDonald’s was working to “develop an electronic order-taking system that may eventually replace some of its human equivalents.”

Instead, touchscreen kiosks have added extra work for kitchen staff and pushed customers to order more food than they do at the cash register.

… “The unintended consequences have surprised a lot of people,” Hottovy said.

Even some of the benefits of kiosks touted by chains — they upsell customers by suggesting menu items and speed up orders — don’t always play out. A recent study from Temple University researchers found that, when a line forms behind customers using kiosks, they experience more stress when placing their orders and purchase less food. And some customers take longer to order tapping around on kiosks and paying than they do telling a cashier they’d like to order a burger and fries. Not to mention the kiosks can malfunction or break down.



(Related) and sometimes you just have to wait for consumers to catch up.

https://www.aier.org/article/fords-massive-retreat-from-evs-explained/

Ford’s Massive Retreat From EVs, Explained

… “We’re seeing a tremendous amount of competition,” John Lawler, Ford vice chair and CFO, told journalists in a conference call. “In fact, S&P Global … said that there’s about 143 EVs in the pipeline right now for North America — and most of those are two-row and three-row SUVs.”

… The reality is both lawmakers and Washington and auto companies severely misjudged consumer demand for EVs, which has proven far lower than estimates had projected. There are many reasons for the low demand, but the primary reasons are concerns consumers have with EVs.



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