Who looks at the self-checkout design as a customer experience?
Woolworths expands self-checkout AI that critics say treats ‘every customer as a suspect’
… Samantha Floreani, a program lead for Digital Rights Watch, said the technology could make many shoppers feel “like they are constantly being watched and recorded”.
“This kind of normalisation of surveillance makes space for the growing use of invasive technologies in everyday life to access everyday essential services,” she said.
“These technologies are framed as an improvement for customers, but in reality, it is punitive use of automation technology to cut costs on staffing for large corporations while treating every customer as a suspect.”
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