I
don't care about the emails. What worries me is that no one seems to
care that the IRS did not regularly backup a director's computer.
Why were emails stored on her computer rather than on an email
server? (Ease of evidence destruction?)
IRS
Loses Lois Lerner Emails---What Tea Party Targeting?
Lois
Lerner’s emails are missing, says the IRS. Remember Lois Lerner?
The IRS probably would like to forget her, and no doubt her emails
too. She was the former Director of Tax Exempt Organizations at the
IRS. That makes her the IRS official at the center of the targeting
scandal.
…
The IRS has admitted to Congressional investigators that many of
Lois Lerner’s emails prior to 2011 are missing. Oops. Her
computer crashed. The IRS came up with 24,000 Lerner emails from
2009 to 2011. The IRS did this by getting emails from 83 other IRS
employees that had cc’s of Lerner emails. But no one knows how
many of Ms. Lerner’s emails are gone.
The
(not so bright) future of the Internet of Things?
The
Nightmare on Connected Home Street
(Related)
The future is now...
E3:
Xbox One ad is switching on Microsoft consoles
The
ad - featuring Breaking Bad's Aaron Paul - has
the actor say "Xbox On" near its start.
The
instruction appears to trigger the machine's Kinect voice/motion
sensor, activating the console.
Could
be amusing, could be disastrous.
FCC
Is Getting Involved in the Netflix 'Slow Internet' Spat
The
FCC is continuing its aggressive course by wading into the fight
between Netflix and internet service providers (ISPs) about what is
causing slow internets. In recent weeks, Netflix has been (publicly)
duking it out with Verizon through a campaign of direct shaming about
the latter's alleged poor streaming speeds.
…
FCC Chair Tom Wheeler said
yesterday:
The bottom line is that consumers need to understand what is
occurring when the Internet service they've paid for does not
adequately deliver the content they desire, especially content
they've also paid for." [Let's
not mix “desire” with “paid for” Bob]
Rather
than regulate, the FCC is merely fact-finding right now, looking into
the agreements between the parties involved. But this specific
dispute engenders many of the specific issues that the FCC has been
pursuing as of late. And, for Wheeler, it sounds like it's a little
personal.
Perspective.
Apparently it doesn't pay to (behavioral) advertise. Who knew?
Online
journalism is suffering print's fate
If
you want the pithiest summation of the problem facing modern
journalism,
here it is: dollars in print,
dimes on the Web,
pennies on mobile.
That's
advertising
revenue we're talking about. Journalism is what economists call a
"two-sided market": Media companies sell news and
entertainment to you, and they sell you to advertisers. Outside of
some specialty trade publications, subscriptions have never covered
the cost of producing newspapers
and magazines. In fact, they rarely exceed the cost of printing and
mailing the things. The actual work of reporting has always been
paid for by the advertisers.
…
A decade ago, when I entered professional journalism and began
earnestly discussing its financial future, there was a reasonable
case that, eventually, digital advertising would be worth more than
print advertising - you could precisely target it, after all, and
measure its effects. As soon as we got better at building digital ad
products and educated advertisers, in theory we'd be in better shape
than ever.
That
theory has, alas, been pretty well destroyed by the last 10 years.
Advertisers still won't pay print rates for digital. Worse, the
money that does get spent on digital advertising increasingly isn't
going to news outlets; it's going to Google and Facebook and Yahoo.
(Related)
Perhaps we would rather be amused than informed? (All I need is
another 389,996 followers!)
390,000
Instagram followers give Mississippi mom a job
Stay-at-home
mom Melissa Vincent did not expect to find herself heading out in a
tiny plane on safari 8,000 miles from home when she and her sister
started exchanging family photos on Instagram in 2011.
Nor
did she plan on making a respectable income flying around New York in
a helicopter with Dos Equis' Most Interesting Man in the World. But
the Internet's new economy means that's exactly what the resident of
Hernando, Miss., has been doing.
By
exploring her artistic side and posting a ton of photos on Instagram
as misvincent, she
built up more than 390,000 followers, which is why today ad
agencies pay her to attend their events and post photos.
…
An entire ecosystem has come into being around people like Vincent,
who have mega-followings on social media. Companies realize that
hiring social-networking stars on Instagram, Pinterest or Twitter is
a crucial way to reach customers.
With
a plugged-in younger generation turning away from traditional ad
spaces such as newspapers, broadcast television and magazines in
droves, ads need to go
where the eyeballs are.
(Related)
This fits here too.
Meet
Your Consumer In 2015 [Infographic]
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