Don’t count on it.
https://www.databreaches.net/can-data-breaches-be-good-for-some-corporate-brands/
Can Data Breaches Be Good For Some Corporate Brands?
Christos Makridis writes:
Surprisingly, data breaches can be good for some corporate brands, a new study shows.
When hackers pirate their way past corporate firewalls and publicize the private lives of consumers, the betrayal of consumer trust and the aura of corporate incompetence should sink a company’s reputation. But the real world is more complicated.
Certainly large data breaches – such as the Crypto.com breach earlier this month or the June 2021 breach of LinkedIn that impacted 100 million users — can hurt a company’s brand power, at least for a time. But, strangely, smaller data breaches can actually boost a brand, according to a recent study in the Journal of Cybersecurity.
So does this mean that SMBs should laugh at ransomware operators and tell them, “Hell no, we aren’t interested in covering up your breach of our system — a little bad press won’t really hurt us and may actually help our brand recognition!”
Sounds…. odd…. doesn’t it?
Read more at Forbes.
This is not ‘outsmarting AI,’ this is ‘undue reliance.’
Commentary: How homeowners defeated Zillow’s AI, which led to Zillow Offers’ demise
Now that the dust has settled, we can ask how could the smart and savvy team at Zillow Group, armed with cutting-edge AI methods and mountains of data, lose half a billion dollars buying homes in the second half of 2021. This post identifies two Achilles’ heels that led to this debacle: the “inside information” advantage of homeowners coupled with unanticipated changes in home prices over time.
… Simulated success on historical data does not imply success in buying from homeowners for a simple reason: many homeowners have a better sense of the value of their own home due to variables outside of Zillow’s model (e.g., the house has a strong odor or other idiosyncratic characteristics that repel would-be buyers).
… When Zillow’s offer is too low, homeowners are likely to reject it, but when Zillow’s offer is too high, they are likely to accept it — capitalizing on Zillow’s errors. As a result, even when historical backtesting of a pricing algorithm indicates a profit, the results in the real marketplace could be quite different.
The technical term for this situation is “adversarial machine learning. When a machine-learned model is trained and tested on a historical distribution of data, but used on a different distribution, errors can result, particularly when that different distribution is defined by homeowners (who are Zillow’s adversaries in this case).
So, King Soopers would be guilty under any similar law.
California AG Issues CCPA Non-Compliance Notices to Businesses Operating Loyalty Programs
On January 28, 2022, California Attorney General Rob Bonta published a statement regarding recent investigations conducted by the California Office of Attorney General (“AG”) with respect to businesses operating loyalty programs and their compliance with the California Consumer Privacy Act’s (“CCPA’s”) financial incentive requirements. As a result of the investigations, the AG’s Office sent non-compliance notices to major corporations across multiple sectors, including retail, food services, travel and home improvement. The businesses have 30 days to cure the alleged CCPA violations and bring their loyalty programs into compliance with the CCPA. Otherwise, enforcement action can be initiated.
Under the CCPA, a business may offer financial incentives to consumers for the collection of personal information, including through loyalty programs. Such businesses must, in compliance with the CCPA and CCPA Regulations, provide notice of the financial incentive, clearly describe the material terms of the financial incentive program, and obtain prior opt-in consent for participation in the program.
No rest for the wicked? (Meaning, someone with data.)
EDPB Publishes Draft Guidelines on the Right of Access
On January 28, 2022, the European Data Protection Board (“EDPB”) initiated a public consultation on its draft Guidelines 01/2022 on data subject rights – Right of access (“draft Guidelines”). Running to 60 pages, the draft Guidelines cover a range of topics relating to the right of access, including analyzing a request; establishing the identity of the requesting data subject; assessing the scope of the right of access; guidance on how controllers can comply with a request; and limitations on the right of access. The draft Guidelines provide important clarifications as to how EU supervisory authorities interpret the GDPR’s access right, which we set out below.
Start ‘em young. Teach them what ‘normal’ is.
https://www.wired.com/story/video-games-data-privacy-artificial-intelligence/
The Unnerving Rise of Video Games that Spy on You
TECH CONGLOMERATE TENCENT caused a stir last year with the announcement that it would comply with China’s directive to incorporate facial recognition technology into its games in the country. The move was in line with China’s strict gaming regulation policies, which impose limits on how much time minors can spend playing video games—an effort to curb addictive behavior, since gaming is labeled by the state as “spiritual opium.”
The state’s use of biometric data to police its population is, of course, invasive, and especially undermines the privacy of underage users—but Tencent is not the only video game company to track its players, nor is this recent case an altogether new phenomenon. All over the world, video games, one of the most widely adopted digital media forms, are installing networks of surveillance and control.
You can do it, old timer.
https://sloanreview.mit.edu/article/leading-disruption-in-a-legacy-business/
Leading Disruption in a Legacy Business
Few doubt that something extraordinary has happened at Nvidia, as its share price has risen by more than 8,000% over the past decade. It now ranks in the top 10 of the most valuable companies globally, thanks to its transformation from the world’s leading provider of graphic processors to a leader in computing for artificial intelligence and autonomous driving.1 CEO Jensen Huang has confounded the conventional wisdom that established companies cannot reinvent themselves and their industries through radical innovation.
Nvidia isn’t an outlier — rather, we see it as one of the more eye-catching examples of the developing trend of large corporations leading radical innovation. Among them is LexisNexis, which became an early leader in big data analytics by creating a multibillion-dollar business that is larger than the original legal information firm. Another, Deloitte Consulting, is challenging the hundred-year-old management consulting model with Deloitte Pixel, a new open-talent model. Best Buy has broken out of its pure-play retail box to create a health tech and services company for the elderly. And MasterCard has moved from a focus on processing credit card transactions to creating new digital payment solutions.
AI: Ask your question, I’ll learn the language and give you an answer. (Humans can do this too, it just takes a hell of a lot longer.)
Here’s how intelligence agencies can search foreign documents without learning the language
… Essentially, once English-speaking users enter a search query in English, the program looks through foreign language documents and recordings to find relevant results, translating those phrases back into English before presenting results back to the user. It’s an “English-in, English-out” tool, and the company claims its system allows operators to search foreign documents, find results and understand their context and meaning without having to speak the language, according to a Jan. 31 announcement.
A collection of articles.
https://www.usni.org/magazines/proceedings/2022/february/information-warfare-ai-cyber-and-maneuver
Information Warfare: AI, Cyber, and Maneuver
We have all come to understand that every month is cyber month. Unless you live off the grid, it is hard to avoid news about information warfare, cryptocurrency, online safety, and cyber vulnerabilities. As the magazine went to the printers, Russia had not physically invaded Ukraine, but a cyberattack looked like a possible precursor to invasion. This issue features the winners of the 2021 Information Warfare Essay Contest, sponsored by Booz Allen Hamilton.
Not bad for something simple you dash off in your spare time. I have spare time. I better start dashing…
https://www.bbc.com/news/business-60208463
Wordle inventor 'overwhelmed' as New York Times buys game
The inventor of word game sensation Wordle has spoken of being overwhelmed by its success, following a sale to the New York Times (NYT).
Software engineer Josh Wardle released the free simple online game in October, and has now sold it for an undisclosed seven-figure sum.
He said the game, which has millions of players, "has gotten bigger than I ever imagined. It has been incredible."
The NYT wants to use the game to boost its online subscriptions.
The media group said it will "initially remain free" to play, raising questions that the intention in the long term is to charge.
Resource.
https://www.makeuseof.com/discover-best-newsletters/
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