Thursday, May 06, 2021

Some interesting examples.

https://thenextweb.com/news/signals-instagram-ad-exposes-facebook-targetted-ads-data-collection

Signal’s smartass ad exposes Facebook’s creepy data collection

Facebook is notorious for generating creepily personal ads from reams of user data, but most people don’t understand how the system works.

Now, an attack ad campaign by Signal has shone some light on the opaque surveillance dragnet.

The privacy-focused messaging app tried to buy “multi-variant targeted” ads on Instagram to show what parent company Facebook knows about its users.

The campaign aimed to expose how Facebook’s array of services harvest user information to personalize ads. Advertisers can use the enormous range of data points to target audiences based on their location, age, demographics, interests, and behavior.

The resulting adverts can be eerily intimate and potentially harmful. Just last week, researchers found that Facebook had allowed advertisers to target teenage children interested in smoking, gambling, and extreme weight loss.

Signal’s plan was to use Facebook’s own tools to highlight these practices.

The ad would simply display some of the information collected about the viewer which the advertising platform uses,” Signal said in a blog post. “Facebook was not into that idea.”

According to Signal, Facebook promptly disabled the ad account. Facebook denied that the account has been shut down and dismissed the ads as a publicity stunt. But Signal has maintained the claim.

The company also shared examples of what Facebook ads would look like if they were open about the targeting.





The NSA seems to enjoy writing to obfuscate. They think it shows everyone how smart they are.

https://www.bespacific.com/this-is-the-nsas-650-page-guide-to-the-internet/

This Is the NSA’s 650-Page Guide to the Internet

Vice – ‘Untangling the Web’ was a bizarre testament to the NSA’s understating of the how the internet worked. The National Security Agency’s 2007 guide to the internet begins with a description of an ancient Persian library and a fragment of analysis of a Jorge Luis Borges short story. This introduction to the 650 page document, titled ‘Preface: The Clew to the Labyrinth,” contains 8 footnotes and ends on a word of caution. “As we enjoy, employ, and embrace the Internet, it is vital we not succumb to the chauvinism of novelty, that is, the belief that somehow whatever is new is inherently good, is better than what came before, and is the best way to go or the best tool to use,” the NSA said of the internet… Though the document was originally made public in 2013, it’s been getting some new attention on The Government Attic, a repository of government documents..”





Does “share with the public” really mean “share with anyone?” Can I limit what you do with data I flag as “public?”

https://www.databreaches.net/scraping-episodes-highlight-debate-over-anti-hacking-laws-scope/

Scraping Episodes Highlight Debate Over Anti-Hacking Law’s Scope

Andrea Vittorio reports:

Recent data scraping incidents at Facebook Inc. and LinkedIn Corp. highlight an ongoing debate over whether companies can invoke an anti-hacking law to restrict rivals or other actors from harvesting information from people’s online profiles.
The issue could reach the U.S. Supreme Court, in a case over a data-scraping dispute between LinkedIn and workforce analytics startup hiQ Labs Inc. The court is being asked to review hiQ’s ability to gather user information from the job search site, testing the applicability of the Computer Fraud and Abuse Act to data that’s publicly available online.

Read more on Bloomberg Law.





Perspective. Is Facebook really that powerful?

https://www.npr.org/2021/05/06/994063372/why-facebooks-decision-on-trump-could-be-make-or-break-for-his-political-future

Why Facebook's Decision On Trump Could Be 'Make Or Break' For His Political Future

Facebook's Oversight Board on Wednesday essentially punted the decision back to the company on whether to eventually allow former President Donald Trump back on Facebook and Instagram. What the social media giant decides in the coming months will likely have major consequences for Trump's political power.

"It could be a make-or-break moment for Trump's political future," said Eric Wilson, a Republican political technologist.

That's because being on Facebook is crucial for modern-day political campaigns, as a majority of Americans use the platform and those who do log into it multiple times daily. Facebook has become crucial for raising money and for targeting supporters and swing voters, something the Trump campaign did in unprecedented ways. The majority of online ad dollars go to either Facebook or Google.

"Even with all the resources Donald Trump has," Wilson said, "Facebook is so much bigger than that, that you can't get around it."





These could be useful the next time I teach Excel.

https://www.makeuseof.com/tag/10-helpful-spreadsheet-templates-help-manage-finances/

15 Personal Finance Excel Spreadsheet Templates for Managing Money



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