How to win elections and influence politicians?
The
stealthy, Eric Schmidt-backed startup that’s working to put Hillary
Clinton in the White House
An under-the-radar startup funded by billionaire
Eric Schmidt has become a major technology vendor for Hillary
Clinton’s presidential campaign, underscoring the bonds between
Silicon Valley and Democratic politics.
The
Groundwork, according to Democratic campaign operatives and
technologists, is part of efforts by Schmidt—the executive chairman
of Google parent-company Alphabet—to ensure that Clinton has the
engineering talent needed to win the election. And it is one of a
series of quiet investments by Schmidt that recognize how modern
political campaigns are run, with data analytics and digital outreach
as vital ingredients that allow candidates to find, court, and turn
out critical voter blocs.
… So what does the Groundwork do? The company
and Clinton’s campaign are understandably leery of disclosing
details.
According to campaign finance disclosures,
Clinton’s campaign is the Groundwork’s only political client.
Its employees are mostly back-end software developers with experience
at blue-chip tech firms like Netflix, Dreamhost, and Google.
… sources tell Quartz that the Groundwork has
been tasked with building the technological infrastructure to ingest
massive amounts of information about voters, and develop tools that
will help the campaign target them for fundraising, advertising,
outreach, and get-out-the-vote efforts—essentially to create a
political version of a customer relationship management (CRM) system,
like the one that Salesforce.com runs for commerce, but for
prospective voters.
… Instead of putting money behind a Super PAC
that can’t coordinate with the campaign, a well-connected donor
like Schmidt can fund a startup to do top-grade work for a campaign,
with the financial outlay structured as an
investment, not a donation.
… helping to elect yet another president could
be incredibly valuable to Schmidt and to Google.
And Schmidt’s largesse is not something that
other candidates, either rival Democrats like Bernie Sanders or the
crowded field of Republicans, will be able to easily match.
Perspective.
Worldwide,
More Than Half Of Google’s Searches Happen On Mobile
Earlier this year, Google announced that for the
first time, it was seeing more search activity on mobile than
desktop. The caveat was that this was for 10 countries, including
the US. Today, Google has now said this is the case worldwide.
… It’s important to note that this doesn’t
mean that desktop searches have diminished. Stats
on desktop search from comScore routinely show the overall amount
has risen from month to month. Rather, it’s that mobile searches
have been a growing new segment that have caught up and now overtaken
desktop search.
On the whole, desktop search has grown. As a
percentage, it has dropped. That’s because we’re living in what
I’ve called an “always-on search world,” where we’re always
able to search. Got a query? Your phone is always in reach, as
opposed to the past when you’d have to get to wherever your
computer was. So the overall search queries happening have grown.
… Singhal also said Google
has now indexed 100 billion links within apps. This means that
when people are within Google’s search results, and Google
knows they have a particular app installed, it can jump
them from the results into the app version of a Web page.
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