Sunday, October 16, 2011


I can't see how this would work, but then I don't “Facebook,” either.
Are Facebook ID Cards In Our Future?
Facebook has filed for a trademark on the usage of “Facebook” on business cards and, more curiously, “non-magnetically encoded” ID cards among other things. If granted the trademark would protect using the word Facebook in the specified formats, not any actual invention.
… If Facebook were to develop some sort of physical ID system, it would be great for marketing and extremely practical; Imagine going to concerts or movies, buying tickets through Facebook and swiping through a key fob ID card.
So will Facebook play a larger role in how we manage in our offline identity in the future? Well the idea is not so far-fetched — After all, Facebook is already most dominant identity system on the Internet.


Would you read this the same way I do? Marketing is crazy?
October 15, 2011
Growing Impact of Social Media on Banking
Banking on the Social Network: "Despite compliance issues [“We don't know how to do this within the banking regulations.” Bob] and the difficulty of measuring returns, [and we don't know if it actually works Bob] a panel of bankers says social media has emerged as a must-have marketing tool." by Karen Epper Hoffman


Say it isn't so! Perhaps Google isn't perfect? When can we say the lookie-loos have come and gone and the real user base is growing?
On Monday we reported that Google+ traffic had dipped 60 percent since its public launch on September 20, but traffic might be even lower than first reported. Chitika Insights, the research arm of online ad service Chitika, just released some updated traffic numbers that show Google+ traffic down as much as 70 percent since September 20. Google just announced that Google+ has 40 million users, and that, “People are flocking to Google+ at an incredible rate”. It seems that people might be flocking to the site, but they aren’t nesting.


Another technology we under-utilize and fail to train our students on... Interesting that Microsoft has gone from “Free software is evil” to “This free software is worth $8.5 Billion to us”
What Completed Skype-Microsoft Deal Could Mean for Consumers
… If you use Microsoft's cloud service, Windows Live Essentials, you could see Skype popping up in applications like Hotmail and Writer. You could have one address book for both Hotmail and Skype, for instance. From inside Writer, you might be able to launch collaboration chats through hooks into Skype. And you might find Windows Live Messenger looking very similar to Skype in the future.
Microsoft Office could be Skype-enabled, too. For example, calls to contacts in your Outlook address book could be placed directly to them through Skype.
… Most intriguing of all is the possibility that Skype will become part of the Windows operating system package. When you boot up a new version of Windows for the first time, you could be asked if you want Skype installed, too. That would be a real door-opener for Skype because it would remove much of the friction caused by many users reluctance to install products downloaded from the Internet.


These can be handy for brainstorming a topic or analyzing a strategy, or making students actually think something through.
Mindmaps: Browser Based Mind Mapping Tool
Mind maps are diagrams used to represent items (e.g. ideas, tasks, words) arranged around a central idea. They can be easily drawn by hand or digitally on a computer using a mind mapping application such as Mindmaps. It is a free online mind mapping tool that lets you create good looking mind maps right inside your browser.
It’s an easy to use and very intuitive app.
Similar tools: Spiderscribe, Diagramly, Sneffel, and Think.

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