Imagine driving down a highway and seeing a personalized billboard ad directed at you. Now imagine advertisers using billboards to send messages to your smartphone.
That’s the future of’ ‘advertised spying’ in America. (Yes, I made that term up.)
An article in McClatchy, warns that a new generation of “smart digital billboards will detect the make, model and year of oncoming vehicles and project ads tailored to the motorist.”
The article ominously warns, that smart billboards can guess a motorist’s home address, age, race and income level based on the vehicle they are driving. And also claims, advertisers will be able to send messages to a person’s smartphone as they pass by a smart billboard.